Succeeding in the SEO Market
Where your business ranks in search engine results can make a huge difference to its success, and SEO remains extremely important for SME businesses in 2016. If you want your business to rank highly, it is important you keep on top of the changes to the SEO market and stay ahead of your competitors.
Here are 5 tips for succeeding in the SEO market in 2016:
Mobile-optimise your website
Last year Google revealed that desktop traffic had been overtaken by mobile traffic in ten different countries. In 2016 it is therefore important to ensure that your website is mobile optimised, from both a customer-experience point of view, and for SEO. Google now takes mobile optimisation into account and has begun phasing out websites which are not optimised.
You should attempt to create natural backlinks to your site by forming partnerships with online reviewers and other businesses. Backlinks remain an important ranking factor for search engines in 2016, and many people make the mistake of attempting to improve their website’s SEO by creating low-quality backlinks from irrelevant websites - Google is likely to penalise anyone who creates backlinks in this way. Instead, you should try to form natural backlinks, which can be done by guest writing for other sites and including links back to your site. You can also try reaching out to the press or online reviewers, and asking if they would be interested in writing about your business or product.
Those unfamiliar with good SEO practice often believe they need to stuff articles with keywords in order to rank highly in search results. In fact, you only need one or two well-researched keywords per page, and repeating the same keyword too many times across your site risks having a negative impact on your rankings. Use the Google AdWords Keyword Planner to find the best keywords for your site, and help it rank above your competitors.
Don’t forget local SEO
Local SEO is becoming more important and you should ensure Google knows where you are located, so that you show up to relevant audiences in search results. If you haven’t created one yet, set up a Google My Business page, and include your business’ name, location and contact details to help customers find you. Local reviews also have a big impact on local SEO, so make sure you acquire reviews on Google and sites such as Yelp.
Keep up to date
Many business owners think they already know a lot about SEO, but their knowledge is often a few years out of date. It’s important to remember that Google regularly makes changes to its algorithm, and you need to stay up to date with the SEO market to ensure your business continues to rank well. Social media platforms like LinkedIn and Twitter can be useful ways to stay up to date with any changes. Put aside some time each week to read articles and blogs on developments in the SEO market.